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ESPN set itself apart from its competition by using the top reporters for each of their respective sports by the early 1990s. Some examples included: Peter Gammons (baseball), Chris Mortensen (football), Al Morganti (hockey), David Aldridge (basketball), and Mel Kiper, Jr. (NFL Draft). Other well-known reporters include Andrea Kremer, Ed Werder, Mark Schwartz, and Greg Garber.

The 1990s and early 2000s saw a considerable growth within the company. ESPN Radio launched on New Years Day, 1992.[10] ESPN2 was founded in 1993, launched by Keith Olbermann and Suzy Kolber with SportsNite. Three years later ESPNews was born, with Mike Tirico as the first anchor. In 1997, ESPN purchased Classic Sports Network and renamed it ESPN Classic. The youngest ESPN network in the USA, ESPNU, began broadcasting on March 4, 2005.

ESPN International was started in the early 1990s to take advantage of the growing satellite markets in Asia, Africa, and Latin America. In Canada, ESPN, Inc. purchased a minority share of TSN and RDS (the corporate logos of both networks were redesigned to match the look of ESPN's logo). In 2004, ESPN entered the European market by launching a version of ESPN Classic. Then in December 2006 it agreed to purchase North American Sports Network, and on February 1, 2009 NASN was re-branded as ESPN America. SportsCenter's primary three broadcasts on ESPN America each day are at 1am ET (which re-airs usually until 9am ET), 6pm ET, and 11pm ET.

In 1994, ESPN launched The ESPN Sports Poll, created by Dr. Richard Luker. The Sports Poll was the first ongoing national daily study of sports fan activities and interests in the United States. Sporting News acknowledged the accomplishments of The ESPN Sports Poll and Dr. Luker in 1996.[11]

From 1996 onward ESPN was closely integrated with ABC Sports. That year Steve Bornstein, president of ESPN since 1990, was made president of ABC Sports as well. This integration culminated in the 2006 decision to merge ABC Sports' operations with ESPN. As a result, all of ABC's sports programming now uses ESPN on ABC. However, ABC Sports is still legally separate from ESPN due to ESPN's joint ownership arrangement with Disney and Hearst.

In 1998, ESPN began using "Skycam" for their broadcasts of the NHL. The system was later put to use in baseball, basketball, and football games.[4]

In April 2009, ESPN opened a broadcast production facility in downtown Los Angeles as a part of the L.A. Live complex across from Staples Center. The five-story facility houses an ESPN Zone restaurant on the first two floors and two television production studios with digital control rooms on the upper floors. One of the studios hosts late-night editions of SportsCenter.[12]

In 2007, ESPN signed an agreement with the Arena Football League to broadcast at least one game every week, usually on Monday nights.

In January 2008, ESPN signed a multi-million dollar contract with professional gaming circuit, Major League Gaming (MLG).

On August 3, 2009, ESPN began broadcasting in the United Kingdom and Ireland for the first time, having been awarded the domestic rights to 46 Barclays Premier League matches for the forthcoming season, and 23 matches each for the following three seasons, due to the cancellation of the Premier League's contract with Setanta Sports over a missed payment. The deal only affected television rights within the U.K.; international rights (held in the U.S. at the time by Fox Soccer Channel and Setanta Sports North America) were not initially affected, but Setanta would later shutter its U.S. operations (most of Setanta's former rights are now held by FSC's spinoff channel Fox Soccer Plus). Also in the US, ESPN now has rights to at least one Premier League and one La Liga game a week.[13]

On January 5, 2010, ESPN announced plans for a new network, ESPN 3D, to premiere on June 11, 2010. The new network will broadcast 85 sporting events in 3D during its first year, including the FIFA World Cup match between South Africa and Mexico and the 2011 BCS National Championship Game. ESPN has been testing 3D broadcasting for more than two years. Additional broadcasts may include up to 25 World Cup matches and the Summer X Games.[14]

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